Are AMSOIL motor oils “all-season” oils?

Answer: Yes. Because AMSOIL motor oils are formulated with premium synthetic base oils, they have superior high and low-temperature performance. Synthetic oils resist thinning out at high temperatures to maintain critical protection in extreme heat. They also minimize sludge and deposit formation in high-temperature operation. AMSOIL synthetic motor oils resist thickening in cold temperatures to provide rapid cold starts and improved low-temperature operation compared to conventional oils.



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FIND THE RIGHT PRODUCTS FOR YOUR VEHICLE

Extreme cold can cause conventional motor oil, transmission fluid and gear lubes to thicken, starving moving parts of necessary lubrication. In many cases, thick motor oil prevents vehicles from starting. Cold, thick transmission fluid results in delayed or sluggish shifts and inadequate protection for bearings in the axle housing are splash-lubricated, conventional gear lubes that are too thick at cold temperatures can starve internal components of essential lubrication, which causes excessive wear and premature failure. Conventional petroleum lubricants thicken because they often contain paraffin's (wax). While modern refining techniques remove most of the wax from petroleum oil, some wax-like molecules remain. These wax-like molecules are soluble at ambient temperatures above freezing, but crystallize into honeycomb-like structure at lower temperatures and cause fluid circulation problems. At start-up, this can leave working parts unprotected while lubricants warm to a temperature that allows it to flow.

AMSOIL Synthetic Lubricants do not contain paraffin's. They provide outstanding low-temperature fluidity for fast, dependable winter starts, quick responsive shifts and immediate start-up protection.

Why are AMSOIL engine oils capable of extended drain intervals?

Why are AMSOIL engine oils capable of extended drain intervals?

Answer: AMSOIL engine oils are formulated using premium synthetic base oils, and the highest-quality additives, that provide extended-drain capabilities. Formulated with high-quality additives, AMSOIL engine oils achieve greater cleaning powers, while providing better equipment protection over longer oil drain intervals. The unique synthetic formulation and robust TBN retention of AMSOIL synthetic engine oils work to resist oxidation and neutralize the acids that shorten the service life of other oils. Its characteristic resistance to high temperature volatility (burn-off) helps reduce oil consumption, while maintaining viscosity over longer periods of time than other oils. Please check the product web page for specific recommendations.

 

AMSOIL ONLINE STORE

 

ONLINE Application Guide to find the products for your vehicle

 

 

Why Am I an AMSOIL Dealer?

I thought I would tell the story of why I am an AMSOIL Dealer.

I purchased my 2003 Ford Diesel pick-up from my Mom in 2005 after my Dad passed away. After the purchase, I started to check out how much an oil change was going to cost me. When I realized that it needed 15 quarts of oil I quickly found out that it was going to cost me more than $75 just to change the oil.

I remembered something about AMSOIL being the a synthetic oil that I should check out. I did some research, and learned that if I used AMSOIL, I wouldn't need to change my oil but just once a year, or 25,000 miles, whichever came first. Some quick calculations showed me that the cost of just one oil change a year verses needing 5, was going to save me some money right away.

I did some more research and found out that people were reporting better fuel mileage when using AMSOIL. I thought, well if that is true, then I will save some more there too.

I changed the oil and put in a regular AMSOIL Air Filter on the truck. My fuel mileage went up 2 miles per gallon. Let me say, that I still only change the oil in my diesel once a year, and I'm now over 129,000 miles.

I've put AMSOIL in all the places that need fluid on the truck. I also use all the AMSOIL filters, including the AMSOIL/InJen Intake cold air intake kit. We use AMSOIL in both of our 2008 Ford Focus', and a 1999 Chevy Suburban also. Since we have 4 vehicles and 4 kids, I don't have time to spend every 5,000 miles under a vehicle changing oil. I usually find a day to knock them out at one time. Then at various times during the year, I get out the grease gun to keep things lubed up. We use AMSOIL grease in the trailer axles, small engine oil in the lawn mowers, 2-cycle oil in the chain saw and weed wacker. I used the AMSOIL Quickshot to clean out a weed wacker someone gave me because he couldn't get it to run after just a couple of uses. He went out and bought a new one, and I used a little Quickshot and it runs like a champ.

Never being one to want to pay full retail for anything, I decided to become a dealer. I knew a couple of others that wanted to buy also, so I thought why not be a dealer and help out my friends also. I never had any intention of growing my business. During my first year, I saw some people really making some good money as Dealers. I decided to make a little extra effort at it and saw some good results. I renewed for 10 years, and started making some effort. I grew my business by trying to be honest and helpful. I found out that if you return phone calls, people generally order. I make a little effort every day to learn my business and stay up to date.

As a dealer, I've grown my business, which has helped us pay some bills when things are tight. I've bought saddles for the horses, and extras for the kids. Most of those things wouldn't be possible without the extra income. I'm by no means getting rich of the AMSOIL income, but it does help off-set a few things.

Use the Online Application Guide to find the products for your vehicles.

If you want to discuss how AMSOIL can help your vehicles, let me know. amsoildealermike@Gmail.com

AMSOIL Website

The Right Environmental Choice

INNOVATION, EFFICIENCY & SOLUTIONS
Our mechanized society cannot function without lubricants. The dilemma is oil is both necessary for our life-style and potentially destructive to nature. Quite simply, we must select innovative, efficient products that will help solve our pollution problems.
The introduction of AMSOIL synthetic motor oil in 1972 set all new standards for motor oil quality. AMSOIL lubricants are 100% synthetic. They are specially designed to protect engine components, reduce emissions, last longer, reduce fuel consumption and prevent environmental pollution. From the beginning, AMSOIL synthetic motor oils have out-performed conventional petroleum motor oils on all counts.
AMSOIL synthetic motor oils resist chemical breakdown and sludging which keeps engines cleaner. They have been specifically designed not to oxidize, volatilize or shear back, resulting in a motor oil that lasts longer than conventional petroleum motor oils. While petroleum motor oil manufacturers recommend oil changes every 3,000 miles, AMSOIL synthetic motor oils protect engine components up to 35,000 miles or 1 year, dramatically extending oil change intervals.
AMSOIL PRESCRIPTION FOR PREVENTION:
According to the U.S. Department of Energy’s Pollution Prevention Requirements, the first step in revitalizing a cleaner nation is pollutant source reduction.
AMSOIL accomplishes this by extending the interval between motor oil changes which can reduce the source of motor oil pollution more than eleven times.
Consider this: in 1993 an estimated 189.5 million motorized vehicles were on the road in the United States alone, and an estimated 700 million motorized vehicles were in operation throughout the world. If, by petroleum oil manufacturer’s recommendations, these vehicles have their oil changed every 3,000 miles on an average five-quart system, almost 1 billion quarts of used oil will be generated each month.
So are we drowning in oil? It is estimated at present that over 240 million gallons of oil are improperly discarded annually. Dumping 240 million gallons of oil is nearly the same as two Exxon Valdez spills each month.
How dangerous is used oil? Just one quart can produce a two acre oil slick. One gallon of oil can make one million gallons of water too foul to drink and 35 ppm of oil will kill fish. Improperly disposed used oil is dangerous.
Improperly dumped used oil seeps through landfills into ground water, disrupts bacterial digestion in sewer treatment plants and washes into lakes and harbors. At present, used motor oil is the largest single source of oil pollution in our nation’s waterways.
Certainly the first thing we can do is not create so much used oil to begin with, and we can recycle the used oil we have. Both synthetic and conventional motor oils can be recycled at any used oil recycling center.

Where Does All the Used Oil Go? 40% is dumped on the ground or down the sewer. 21% is thrown out with the trash, ending up in landfills. 6% is burned. 19% is reused for miscellaneous purposes. 14% is recycled.

PREVENT BILLIONS OF QUARTS FROM BEING DUMPED
Most automobile manufacturers recommend oil drain intervals of 3,000 to 6,000 miles for petroleum motor oils. AMSOIL recommends up to a 35,000-mile oil change which is 5 to 11 times fewer oil changes. Just think about the savings on the environment if, for example, the 135 million cars (excluding trucks, buses and taxis) in the United States were equipped with AMSOIL motor oil. Assuming an average service life of 100,000 miles and a sump capacity of 5 quarts per car, an oil change every 3,000 miles will generate 170 quarts of waste oil per year. That same car using AMSOIL and changing the oil every 25,000 miles will only generate 20 quarts of used oil per year. That is a difference of 150 quarts of used oil per car per year that can be saved. If we multiply the 150 quart savings out for all 135 million cars, the United States could see a reduction in waste oil of some 20.3 Billion quarts of oil. If you put 20.3 billion quarts of used oil into 55-gallon barrels and loaded them onto semi-trucks, a line of trucks would stretch end-to-end from Los Angeles to Washington D.C. and back to Los Angeles.
AMSOIL SOLUTIONS
For nearly three decades, AMSOIL INC. has been recognized as the leader in synthetic lubrication technology. AMSOIL was the first to introduce a synthetic motor oil qualified by the American Petroleum Institute, the first to recommend 25,000-mile/1-year drain intervals, the first to recommend 35,000-mile/1-year drain interals, and the first to implement a system for dramatically increasing drain intervals with oil analysis. Decades of research, laboratory analysis and millions of engine miles have kept AMSOIL the leader in automotive applications for synthetic lubrication. Although the results have paid off in maximizing efficiency and minimizing waste, they are not conclusive. AMSOIL is the leader in synthetics and with continued research, analysis and product development will remain the industry’s leader.
LOOKING TOWARD THE FUTURE
In 1983 AMSOIL created the TRI-GARD system. The life of a lubricant is dependent on the quality of oil and the filtration system’s ability to keep it clean. The AMSOIL TRI-GARD system incorporates AMSOIL Synthetic Motor Oil, the AMSOIL Foam Air Filter, the AMSOIL By-Pass Filter and oil analysis to dramatically extend the oil change interval. Less oil changed means less oil disposal and less oil pollution.
With regards to the environment, the AMSOIL TRI-GARD System is the most technologically sound, environmentally friendly motor oil program to reduce oil disposal.
ECOLOGICAL AND ECONOMICAL BENEFIT
REDUCES EMISSIONS, INCREASES ENGINE LIFE
Each year nearly 600 million gallons of motor oil are burned and exit through the tailpipes of cars and trucks,
creating emissions pollution. Petroleum oils volatilize (burn off) more readily than AMSOIL synthetic oils and
create more emissions pollution. The graph below shows the results of six oils that underwent the NOACK Volatility Test. Of all the oils tested, AMSOIL shows dramatically less weight loss . . . less than half the weight loss of its closest counterpart. Some oils tested lost almost 20 percent of their weight. That means almost one fifth of the oil boils away and is released into the environment. For most cars, that’s approximately a quart of oil being burned and expelled into nature. The thicker oil left behind after volatization contributes to damaging deposits, sticky piston rings and oil blow-by, all of which cause reduced engine life, reduced fuel economy and increased air pollution.
GREATER FUEL ECONOMY
The advanced lubricity (slipperiness) of AMSOIL synthetic lubricants has been proven to increase fuel economy by 2-5%. AMSOIL reduces friction and allows your engine to use its heat-energy more efficiently.
HOW MUCH IS 5%?
If a person averages more than 15,000 miles each year, and spends an average of $3.00 per gallon of gas, a 5% savings would be more than $90 per year (assuming an average of 25 mpg).

AMSOIL ONLINE STORE

Use the AMSOIL APPLICATION GUIDE to find product recommendations for your vehicles.

Don't forget, you can purchase AMSOIL at Dealer wholesale price with out being a dealer by signing up for the AMSOIL PREFERRED CUSTOMER PROGRAM. If you spend more than $100 per year, I guarantee that you will save more then the cost of the program.

PRODUCTS THE PROS USE: SEMA Showcase

The Specialty Equipment Manufacturers Association (SEMA) Show is the premier automotive specialty trade event in the world and attracts the industry’s sharpest minds and hottest products. Armed with eight new products developed throughout the past year, AMSOIL will have a strong influence on those attending the show as well as the industry itself.
In a little over a week, these products will be displayed in the New Products Showcase, featuring close to 2,000 newly introduced parts, tools and components. Here's a look at what AMSOIL will be showcasing this year:




AMSOIL European Car Formula 5W-40 Full-SAPS Synthetic Motor Oil
AMSOIL European Car Formula is specially formulated for the lubrication needs of European gasoline and diesel engines for cars and light trucks requiring a full-SAPS formulation for maximum engine protection.



AMSOIL OE 10W-30 Synthetic Diesel Oil
AMSOIL OE 10W-30 Diesel Oil provides excellent protection and performance in both on- and off-road diesel engines for the original equipment manufacturer’s recommended drain interval. An API CJ-4/SN-licensed motor oil.




AMSOIL DOMINATOR Octane Boost
DOMINATOR Octane Boost is designed to significantly increase engine response and power in all two- and four-stroke gasoline-fueled engines. It reduces engine knock, improves ignition and helps fuel burn cleaner.




AMSOIL Synthetic Water-Resistant Grease
An extreme-pressure grease formulated specially for wet-duty performance, this grease provides exceptional film strength, shear resistance, adhesion properties and mechanical stability. It offers superb water-washout and sprayoff resistance to perform in the wet environments common for both snowmobiles and boats.




AMSOIL Synthetic Multi-Purpose Grease
Composed of premium synthetic base oils and calcium-sulfonate-complex thickeners for exceptional film strength, shear resistance, adhesion properties and mechanical stability. AMSOIL Synthetic Multi-Purpose Grease reduces friction and wear in high-speed/high-temperature components.




AMSOIL Multi-Vehicle Synthetic Power Steering Fluid
Reformulated AMSOIL Multi-Vehicle Synthetic Power Steering Fluid‘s durable synthetic formulation is designed to provide long, trouble-free service in most domestic and foreign passenger cars and light trucks.




AMSOIL Motorcycle Octane Boost
Ideal for the melting pot of bikes seen at various AMSOIL bike weeks, AMSOIL Motorcycle Octane Boost increases octane for power and efficiency. It is designed to improve startup performance and eliminate engine ping and knock for increased power at low-rpm operation.




AMSOIL HP Marine Synthetic 2-Stroke Oil
The product of choice for "The Next Bite" hosts, AMSOIL HP Marine helps prevent deposits and protects against wear in Evinrude® E-TEC™ factory-lean setting. It is proven to provide low aquatic toxicity and helps prevent rust.

New @ SEMA: AMSOIL's 5W-40 European Car Full-SAPS Synthetic Motor Oil

New @ SEMA: AMSOIL's 5W-40 European Car Full-SAPS Synthetic Motor Oil

SEMA is not only where you find good stuff to put on your engine (and in it), but also products to help it run longer...like AMSOIL's new 5W-40 Full-SAPS Synthetic Motor Oil.

Its robust full-SAPS formulation provides excellent protection and performance in a wide range of vehicles. With AMSOIL European Car Formula 5W-40 Synthetic Motor Oil meeting mid-SAPS requirements and European Car Formula 5W-30 Synthetic Motor Oil meeting low-SAPS requirements, new European Car Formula 5W-40 Full-SAPS Synthetic Motor Oil completes the AMSOIL European Car Formula lineup.

AMSOIL European Car Formula Synthetic Motor Oils are specially formulated to provide outstanding protection and performance for European gasoline and diesel cars and light trucks. Blended with advanced AMSOIL synthetic base stocks, premium additives and broad viscosity ratings, European Car Formula allows motorists to take advantage of the maximum extended drain intervals recommended by European automakers.

• Outstanding All-Season Performance
• Engineered for Maximum Fuel Economy
• Enhanced Turbocharger Protection
• Low-, Mid- and Full-SAPS Formulations

AMSOIL European Car Formula 5W-40 Full-SAPS Synthetic Motor Oil is recommended for European gasoline or diesel vehicles requiring any of the following performance specifications:

• ACEA A3/B3, A3/B4
• API SN/SMOe
• BMW LL-01
• Mercedes-Benz 229.3/229.5
• Porsche A40
• Renault 0710/0700
• VW 502.00/505.00

Read More About this oil at AMSOIL
You can learn more about all the motor oils we have available from AMSOIL by going to our motor oil page.  Don't forget the best way to maximize the AMSOIL oil change is to use an AMSOIL Filter.

The AMSOIL ONLINE STORE
Don't forget the best way to save money when using AMSOIL is the Preferred Customer program.

Synthetic vs. Conventional Motor Oils

What is the difference between synthetic and conventional oil?

Answer: Oil, whether synthetic or petroleum-based, consists of molecular chains of hydrogen and carbon atoms, referred to as hydrocarbons. Petroleum crude oil is a thick, highly flammable dark-brown or greenish liquid with high energy densities. Many contaminating elements exist in this complex mixture of hydrocarbons, including sulfur, nitrogen, oxygen and metal components such as nickel or vanadium. Petroleum crude oil is the raw material used for a wide variety of petrochemicals, including solvents, fertilizers, plastics and lubricants.
The oil refining process separates the various types of molecules in the oil by weight, resulting in a concentrated batch suitable for today’s uses such as gasoline, LPG, kerosene or base oils for lubricants. The chemical composition of conventional motor oil can vary substantially and depends on the raw crude oil refining process.
While petroleum base oils are refined, synthetic base oils are manufactured and can achieve a higher performance level. Synthetic oil is chemically engineered for a certain molecular composition with a tailored and uniform structure. Such fine-tuned control over the final molecular composition of synthetic oils is the key to the superior performance properties of these fluids. Designing molecular structures in a planned and orderly fashion results in molecules, and end-products, that are far more stable than their refined petroleum counterparts.

 

AMSOIL Online Store

AMSOIL Synthetic Vehicular Natural Gas Engine Oil SAE 15W-40

AMSOIL Synthetic Vehicular Natural Gas Engine Oil SAE 15W-40
I know more and more people and businesses are converting their vehicles to run on Natural Gas. Natural gas has unique qualities and produces unique challenges for motor oil. AMSOIL has formulated oils for use in vehicles that are using natural gas.

Formulated to Provide Maximum Efficiency in Vehicular Applications Fueled by Natural Gas
Package sizes include: 5-Gallon Pail - 55-Gallon Drum - 275-Gallon Tote

PRODUCT DESCRIPTION
AMSOIL Synthetic Vehicular Natural Gas Engine Oil delivers superior protection and performance in natural gas engines calling for an API CF 15W-40 low-ash lubricant. It is formulated specifically to meet the special requirements of natural gas fueled engines used in vehicles and mobile equipment.

Wear Protection
The synthetic base oil and advanced anti-wear additive system of Synthetic Vehicular Natural Gas Engine Oil provide enhanced valve train protection, whether roller or slider followers are used. It is formulated with high levels of zinc and phosphorus to provide outstanding wear protection in mobile engines requiring Cummins CES 20074.

Minimizes Deposits and Valve Recession
Synthetic Vehicular Natural Gas Engine Oil’s low-ash formulation minimizes valve stem and combustion chamber deposit formation. It is designed to reduce valve recession, a common problem with low-ash oils, while its thermal stability allows it to effectively combat oxidation and oil degradation. Its balanced formula allows for a high total base number (TBN) to neutralize acids and protect against corrosion while meeting low ash requirements.

Maintains Viscosity
The shear stable formula of Synthetic Vehicular Natural Gas Engine Oil offers maximum protection against viscosity loss while providing optimal service over a broad temperature range. It has inherently low volatility to reduce oil consumption and emissions, helping maintain serviceability of emissions equipment.

Delivers Continuous Protection
AMSOIL Synthetic Vehicular Natural Gas Engine Oil is a long life oil that has demonstrated extended drain interval capabilities when carefully monitored by an oil analysis program. When extending oil drain intervals, change the oil filter at the engine manufacturer’s recommended interval..

APPLICATIONS
AMSOIL Synthetic Vehicular Natural Gas Engine Oil is recommended in mobile applications fueled by compressed natural gas (CNG), liquefied natural gas (LNG) or liquefied petroleum gas (LPG); including transit buses, medium/heavy duty trucks, refuse haulers, school buses and delivery trucks. It is formulated for applications requiring Cummins CES 20074.

Mixing AMSOIL
AMSOIL Synthetic Vehicular Natural Gas Engine Oil is compatible with conventional petroleum oils and other synthetic lubricants; however, mixing AMSOIL with petroleum oil will not allow for the maximum protection and performance of the product. Engine oil additives or aftermarket products are not recommended for use with Synthetic Vehicular Natural Gas Engine Oil.

AMSOIL ONLINE STORE

 

Don't forget about our Preferred Customer program, where for a small fee you will buy all of your products at dealer wholesale prices. If you are spending at least $100 per year, I promise you will save money.

Synthetic Stationary Natural Gas Engine Oil SAE (20W) 40: Formulated to Provide Top Efficiency in Engines Fueled byNatural Gas

AMSOIL Synthetic Stationary Natural Gas Engine Oil delivers superior protection in stationary natural gas engines calling for an SAE 40, low-ash lubricant. It’s shear-stable formula qualifies it as a multi-grade 20W-40 so it can be used over a broad ambient temperature range, reducing the need for seasonal oil changes.

Controls Wear: AMSOIL Synthetic Stationary Natural Gas Engine Oil is formulated with low sulfated ash to minimize carbon deposits and port blockage, resulting in reduced maintenance and extended equipment life. Advanced anti-wear and anti-scuff protection helps control valve recession and wear on piston rings, cylinder liners and bearings during continuous severe-service operation in stationary natural gas engines.

Keeps Engines Clean: AMSOIL Synthetic Stationary Natural Gas Engine Oil is engineered with premium base oils and additives to improve engine lubrication by keeping oil passages cleaner. Its balanced formula allows for a high total base number (TBN) to protect against corrosion while meeting low ash requirements.

Controls Nitration: Nitration is a common concern in natural gas engines and can cause oil to thicken, reducing operational effieciency.  AMSOIL Synthetic Stationary Natural Gas Engine Oil is naturally resistant to nitration, delivering maximum protection in natural gas engines.

Protects Emission Systems: AMSOIL Synthetic Stationary Natural Gas Engine Oil is formulated with low zinc and phosphorus levels to prolong the like of emission catalyst systems without sacrificing wear protection.

Delivers Continuous Protection: AMSOIL Stationary Natural Gas Engine Oil is a long life oil that has demonstrated extended drain interval capabilities when carefully monitored by an oil analysis program. When extending oil drain intervals, change the oil filter at engine manufacturer’s recommended interval.

AMSOIL ONLINE STORE

Why AMSOIL Synthetics Now?

Why Now?

• Automakers are moving up to synthetics
• Helps vehicles last longer
• Saves time & money

Automakers are moving up to synthetics.

Modern engine technology is placing more burden on motor oils. Vehicle manufacturers are under tremendous pressure to provide fuel-efficient vehicles that produce fewer emissions than their predecessors. They employ a variety of techniques to improve efficiency and reduce emissions, and nearly all of them negatively impact motor oil. Engines are smaller, yet produce more power. They often rely on turbos or unique fuel injection systems that can increase the amount of contaminants introduced into the oil. Synthetic lubricants contend with these additional stresses better than conventional lubricants. AMSOIL synthetic lubricants deliver the robust film strength, extreme-temperature protection and maximum fuel efficiency automakers are looking for.

AMSOIL synthetic lubricants help vehicles last longer.

AMSOIL synthetic motor oils help engines run at peak efficiency. Their pure, uniform molecular structure results in maximum friction reduction and outstanding wear protection. Lubricated components move more freely and remain closer to like-new condition, longer.

AMSOIL synthetic lubricants save time and money.

AMSOIL synthetic lubricants deliver outstanding protection and extended service life. Fewer oil changes to perform, less oil to buy and reduced overall maintenance costs.

Using AMSOIL synthetic lubricants can help the environment.

Consider the savings on the environment if, for example, the 243 million cars (excluding trucks, buses and taxis) in the United States were equipped with AMSOIL Signature Series Synthetic Motor Oil. If each vehicle has an oil capacity of five quarts, accumulates 15,000 miles annually and has the oil drained every 5,000 miles, practicing extended drain intervals with AMSOIL Signature Series would reduce the amount of oil used in the U.S. annually by over 2.4 billion quarts.

In addition, each year millions of gallons of motor oil are burned and exit through the tailpipes of cars and trucks, creating emissions pollution. Petroleum oils volatilize (burn off) more readily than AMSOIL synthetic oils and create more emissions pollution. The thicker oil left behind after volatilization contributes to damaging deposits, sticky piston rings and oil blow-by, all of which cause reduced engine life, reduced fuel economy and increased air pollution.

 

AMSOIL ONLINE STORE

 

WHY SYNTHETICS?

Why Synthetics?

• Superior wear protection
• Excellent fuel economy
• Outstanding extreme-temperature performance

Conventional lubricants are refined from crude oil. Contaminating elements such as sulfur, nitrogen, oxygen and metal components such as nickel or vanadium are inherent to crude oil and cannot be completely removed through the refining process. The oil refining process separates the various types of molecules in the oil by weight, leaving molecules similar in weight but dissimilar in structure.

Synthetic lubricants, on the other hand, are chemically engineered to form pure lubricants. Synthetic lubricants contain no contaminants or molecules that don't serve a designed purpose. They are made from molecules that are saturated with a higher percentage of carbon-hydrogen bonds, leaving fewer sites to which other, harmful molecules can attach and attack the molecular composition of the oil. In addition, their smooth, uniform lubricating molecules slip easily across one another. In short, synthetics' versatility and pure, uniform molecular structure impart properties that provide superior friction-reduction, optimum fuel efficiency, maximum film strength and extreme-temperature performance conventional lubricants just can't touch.

 

Did you know that you can purchase AMSOIL at wholesale prices with being a dealer? We have Preferred Customer accounts, which are designed for people wishing to buy at Dealer prices, but don't want a dealership. If you spend more than $100 per year on AMSOIL, I promise you will save more than the $20 it costs to be a Preferred Customer. If you doubt me, go to the AMSOIL ONLINE STORE and fill your cart with all the products for your vehicles. Check the total in the cart, then add the Preferred Customer membership, and see the price drop.

 

We also have Commercial Accounts for businesses that use our products. These accounts also purchase at wholesale, and receive some discounts based on quantity purchased over the course of 12 months. Farms and Ranches qualify as Commerical Accounts. Call Mike at 402-499-4301 to sign-up.

 

Do you own a retail store that wants to sell AMSOIL? You don't need to be a traditional auto store to sell AMSOIL, I know of a vaccuum shop that sells a lot of AMSOIL. However, if you own a repair shop or quick lube, we have products that will help you make more money. Call Mike at 402-499-4301 for more information.

Why AMSOIL?

• World's first API-qualified synthetic motor oil
• Leader in synthetic lubricant technology
• The only 25,000-mile oil

The introduction of the world's first synthetic motor oil to meet American Petroleum Institute service requirements in 1972 set all-new standards for motor oil quality. AMSOIL synthetic motor oil outperformed conventional petroleum motor oils on all counts. It was clear from the start that this innovative product would play a major role in engine performance and engine life.

AMSOIL has remained steadfast in its commitment to quality and precision lubricant engineering, leading the charge over the past four decades with many industry firsts. This quality-first commitment has driven the introduction of numerous synthetic lubricants, premium filtration technologies and fuel additives that provide tangible, real-world value.

Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and has followed the AMSOIL lead with introductions of synthetic motor oils of their own. They spend millions of dollars advertising their "new" and "revolutionary" products. No one, however, can match AMSOIL experience. Accept no substitutes - AMSOIL is "The First in Synthetics."

Why Now?

• Automakers are moving up to synthetics
• Helps vehicles last longer
• Saves time & money

Automakers are moving up to synthetics.

Modern engine technology is placing more burden on motor oils. Vehicle manufacturers are under tremendous pressure to provide fuel-efficient vehicles that produce fewer emissions than their predecessors. They employ a variety of techniques to improve efficiency and reduce emissions, and nearly all of them negatively impact motor oil. Engines are smaller, yet produce more power. They often rely on turbos or unique fuel injection systems that can increase the amount of contaminants introduced into the oil. Synthetic lubricants contend with these additional stresses better than conventional lubricants. AMSOIL synthetic lubricants deliver the robust film strength, extreme-temperature protection and maximum fuel efficiency automakers are looking for.

AMSOIL synthetic lubricants help vehicles last longer.

AMSOIL synthetic motor oils help engines run at peak efficiency. Their pure, uniform molecular structure results in maximum friction reduction and outstanding wear protection. Lubricated components move more freely and remain closer to like-new condition, longer.

AMSOIL synthetic lubricants save time and money.

AMSOIL synthetic lubricants deliver outstanding protection and extended service life. Fewer oil changes to perform, less oil to buy and reduced overall maintenance costs.

Using AMSOIL synthetic lubricants can help the environment.

Consider the savings on the environment if, for example, the 243 million cars (excluding trucks, buses and taxis) in the United States were equipped with AMSOIL Signature Series Synthetic Motor Oil. If each vehicle has an oil capacity of five quarts, accumulates 15,000 miles annually and has the oil drained every 5,000 miles, practicing extended drain intervals with AMSOIL Signature Series would reduce the amount of oil used in the U.S. annually by over 2.4 billion quarts.

In addition, each year millions of gallons of motor oil are burned and exit through the tailpipes of cars and trucks, creating emissions pollution. Petroleum oils volatilize (burn off) more readily than AMSOIL synthetic oils and create more emissions pollution. The thicker oil left behind after volatilization contributes to damaging deposits, sticky piston rings and oil blow-by, all of which cause reduced engine life, reduced fuel economy and increased air pollution.

AMSOIL Testimonial

Dear Jeremy and Everyone at AMSOIL,

 

I had to write you to share my findings. We received our 2006 IQ race sled in October and began testing and prep for the 05-06 race season. Prior to that Kristen had been using her 2004 Pro X for a practice sled on the wood chip track.

As you know Kristen won 2 points Championships, a world championship, and multiple races on that sled. Since then the sled has been drag raced, trail rode, and used on the chip track. I always did routine maintenance and prep work. I've had the chain case apart, suspension apart and rebuilt the shocks multiple times. I have used AMSOIL products exclusively on this machine since new. Chain case Lube, suspension grease, shock oil, and engine oil. Starting with the series 2000, then Dominator. After every race I would check over the entire sled and never found any component broken or damaged due to a lubrication problem.
Compression and scope checks shown the engine sound and strong so I never had it apart. Now after two years of pounding that sled I thought I'd better rebuild it. Running the sled on the chip track and dirt was sure to have caused some scoring and wear, even though compression checks showed no changes.

Well, I tore the whole sled apart. engine, chain case, suspension, I've checked bearing, bushings, gears, chains and all internal engine parts. Other than a little scuffing on the intake side of the piston skirt, nothing wore, no extra play in bearings and everything was within tolerance. I credit this to AMSOIL lubricants. No other products have been used in this sled. Once again, AMSOIL products not only proved their durability, but exceeded my expectations. Just by our choice in lubrication, we boosted our performance, increased the reliability, and protected the components of our sled.

Thanks AMSOIL for the quality product that does more than advertised.

Sincerely,

Brian Leirmoe

PMK Performance Racing

AMSOIL 2-Cycle Oil
AMSOIL Suspension Fluid

AMSOIL Online Store

AMSOIL: 1st of its kind

BACK IN 1972, THE AMERICAN PETROLEUM INSTITUTE'S RATING WAS FIRST APPLIED TO A REMARKABLE SYNTHETIC MOTOR OIL. IT WAS THE FIRST OF ITS KIND TO MEET AUTO SERVICE REQUIREMENTS, AND IT WAS FORMULATED BY AMSOIL.
SINCE THEN AMSOIL HAS PRODUCED A COMPLETE LINE OF SYNTHETIC LUBRICANTS, CAPTURING THE ATTENTION OF GIANT OIL COMPANIES. AND NO WONDER! NATURAL IMPURITIES IN PETROLEUM OIL SHORTEN ITS LIFE AND CONTRIBUTE TO ENGINE WEAR. THERE ARE NO IMPURITIES IN AMSOIL... ITS UNIQUE MOLECULAR DESIGN CREATES A PRODUCT WITH AMAZING DURABILITY. LONG-LASTING AMSOIL SYNTHETIC MOTOR OIL DOESN'T BOIL AWAY IN EXTREME HEAT, AND REMAINS FLUID IN EXTREME COLD.
THE CORPORATE GIANTS WHO ONCE SAID "IT'LL NEVER CATCH ON" NOW PRODUCE SYNTHETIC OIL OF THEIR OWN. BUT NONE HAS THE BENEFIT OF AMSOIL'S YEARS OF RESEARCH AND DEVELOPMENT. SWITCH TO AMSOIL SYNTHETIC MOTOR OIL... FIRST OF ITS KIND... THE PIONEER.
AMSOIL Products are available at: the AMSOIL ONLINE STORE
Or, for an AMSOIL Dealer near you, Phone 402-499-4301 or email amsoildealermike@gmail.com

Search for products for your vehicle at the AMSOIL Product Application Guide

You can save up to 20% by becoming an AMSOIL Preferred Customer. If you are spending more than $100 per year on AMSOIL products, you will save more than the price of the Preferred Customer membership. Learn more here.

Why AMSOIL?

Why AMSOIL?

• World's first API-qualified synthetic motor oil
• Leader in synthetic lubricant technology
• The only 25,000-mile oil

The introduction of the world's first synthetic motor oil to meet American Petroleum Institute service requirements in 1972 set all-new standards for motor oil quality. AMSOIL synthetic motor oil outperformed conventional petroleum motor oils on all counts. It was clear from the start that this innovative product would play a major role in engine performance and engine life.

AMSOIL has remained steadfast in its commitment to quality and precision lubricant engineering, leading the charge over the past four decades with many industry firsts. This quality-first commitment has driven the introduction of numerous synthetic lubricants, premium filtration technologies and fuel additives that provide tangible, real-world value.

Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and has followed the AMSOIL lead with introductions of synthetic motor oils of their own. They spend millions of dollars advertising their "new" and "revolutionary" products. No one, however, can match AMSOIL experience. Accept no substitutes - AMSOIL is "The First in Synthetics."

Why Now?

• Automakers are moving up to synthetics
• Helps vehicles last longer
• Saves time & money

Automakers are moving up to synthetics.

Modern engine technology is placing more burden on motor oils. Vehicle manufacturers are under tremendous pressure to provide fuel-efficient vehicles that produce fewer emissions than their predecessors. They employ a variety of techniques to improve efficiency and reduce emissions, and nearly all of them negatively impact motor oil. Engines are smaller, yet produce more power. They often rely on turbos or unique fuel injection systems that can increase the amount of contaminants introduced into the oil. Synthetic lubricants contend with these additional stresses better than conventional lubricants. AMSOIL synthetic lubricants deliver the robust film strength, extreme-temperature protection and maximum fuel efficiency automakers are looking for.

AMSOIL synthetic lubricants help vehicles last longer.

AMSOIL synthetic motor oils help engines run at peak efficiency. Their pure, uniform molecular structure results in maximum friction reduction and outstanding wear protection. Lubricated components move more freely and remain closer to like-new condition, longer.

AMSOIL synthetic lubricants save time and money.

AMSOIL synthetic lubricants deliver outstanding protection and extended service life. Fewer oil changes to perform, less oil to buy and reduced overall maintenance costs.

Using AMSOIL synthetic lubricants can help the environment.

Consider the savings on the environment if, for example, the 243 million cars (excluding trucks, buses and taxis) in the United States were equipped with AMSOIL Signature Series Synthetic Motor Oil. If each vehicle has an oil capacity of five quarts, accumulates 15,000 miles annually and has the oil drained every 5,000 miles, practicing extended drain intervals with AMSOIL Signature Series would reduce the amount of oil used in the U.S. annually by over 2.4 billion quarts.

In addition, each year millions of gallons of motor oil are burned and exit through the tailpipes of cars and trucks, creating emissions pollution. Petroleum oils volatilize (burn off) more readily than AMSOIL synthetic oils and create more emissions pollution. The thicker oil left behind after volatilization contributes to damaging deposits, sticky piston rings and oil blow-by, all of which cause reduced engine life, reduced fuel economy and increased air pollution.

Why Synthetics?

• Superior wear protection
• Excellent fuel economy
• Outstanding extreme-temperature performance

Conventional lubricants are refined from crude oil. Contaminating elements such as sulfur, nitrogen, oxygen and metal components such as nickel or vanadium are inherent to crude oil and cannot be completely removed through the refining process. The oil refining process separates the various types of molecules in the oil by weight, leaving molecules similar in weight but dissimilar in structure.

Synthetic lubricants, on the other hand, are chemically engineered to form pure lubricants. Synthetic lubricants contain no contaminants or molecules that don't serve a designed purpose. They are made from molecules that are saturated with a higher percentage of carbon-hydrogen bonds, leaving fewer sites to which other, harmful molecules can attach and attack the molecular composition of the oil. In addition, their smooth, uniform lubricating molecules slip easily across one another. In short, synthetics' versatility and pure, uniform molecular structure impart properties that provide superior friction-reduction, optimum fuel efficiency, maximum film strength and extreme-temperature performance conventional lubricants just can't touch.

Why Now?

• Automakers are moving up to synthetics
• Helps vehicles last longer
• Saves time & money

Automakers are moving up to synthetics.

Modern engine technology is placing more burden on motor oils. Vehicle manufacturers are under tremendous pressure to provide fuel-efficient vehicles that produce fewer emissions than their predecessors. They employ a variety of techniques to improve efficiency and reduce emissions, and nearly all of them negatively impact motor oil. Engines are smaller, yet produce more power. They often rely on turbos or unique fuel injection systems that can increase the amount of contaminants introduced into the oil. Synthetic lubricants contend with these additional stresses better than conventional lubricants. AMSOIL synthetic lubricants deliver the robust film strength, extreme-temperature protection and maximum fuel efficiency automakers are looking for.

AMSOIL synthetic lubricants help vehicles last longer.

AMSOIL synthetic motor oils help engines run at peak efficiency. Their pure, uniform molecular structure results in maximum friction reduction and outstanding wear protection. Lubricated components move more freely and remain closer to like-new condition, longer.

AMSOIL synthetic lubricants save time and money.

AMSOIL synthetic lubricants deliver outstanding protection and extended service life. Fewer oil changes to perform, less oil to buy and reduced overall maintenance costs.

Using AMSOIL synthetic lubricants can help the environment.

Consider the savings on the environment if, for example, the 243 million cars (excluding trucks, buses and taxis) in the United States were equipped with AMSOIL Signature Series Synthetic Motor Oil. If each vehicle has an oil capacity of five quarts, accumulates 15,000 miles annually and has the oil drained every 5,000 miles, practicing extended drain intervals with AMSOIL Signature Series would reduce the amount of oil used in the U.S. annually by over 2.4 billion quarts.

In addition, each year millions of gallons of motor oil are burned and exit through the tailpipes of cars and trucks, creating emissions pollution. Petroleum oils volatilize (burn off) more readily than AMSOIL synthetic oils and create more emissions pollution. The thicker oil left behind after volatilization contributes to damaging deposits, sticky piston rings and oil blow-by, all of which cause reduced engine life, reduced fuel economy and increased air pollution.

AMSOIL: Changing Times

THERE ONCE WAS A TIME WHEN PETROLEUM MOTOR OILS WERE ADEQUATE. AUTOMOBILE ENGINES WERE LARGE, OIL SUPPLY WAS GENEROUS, AND OIL FLOW WAS MODERATE. UNDER NORMAL CONDITIONS, THERE WERE NO SEVERE DEMANDS PLACED ON YOUR ENGINE'S LUBRICATING SYSTEM.

BUT TIMES HAVE CHANGED! TODAY'S ENGINES NOT ONLY WORK HARDER AND RUN HOTTER, THEY ALSO HAVE LESS OIL CAPACITY AND PUMP IT MUCH FASTER. TODAY'S HIGH-PERFORMANCE ENGINES NEED TECHNICALLY-ADVANCED PROTECTION... THEY NEED AMSOIL SYNTHETIC MOTOR OIL.

THE SUPERIOR LUBRICATION PROPERTIES OF AMSOIL SYNTHETIC MOTOR OIL PICK UP WHERE OLD-FASHIONED MOTOR OILS LEAVE OFF. AMSOIL IS CHEMICALLY FORMULATED TO STAND UP TO THE HIGHER TEMPERATURES, CHURNING RPM'S, AND EXTREME PRESSURES OF MODERN ENGINES. AMSOIL'S LONG-LIFE SYNTHETICS ALSO FEATURE DRAMATICALLY-EXTENDED DRAIN INTERVALS... THEY CONTINUE TO COOL, LUBRICATE, AND PROTECT YOUR ENGINE LONG AFTER CONVENTIONAL OILS HAVE BROKEN DOWN.
TIMES HAVE CHANGED. . . WHY NOT SWITCH TO THE PIONEER IN SYNTHETIC LUBRICANTS... AMSOIL 100% SYNTHETIC MOTOR OIL.

AMSOIL products are sold through independent Dealers. People like you. People who want extra money, something to do in their spare time, even a full-time business.You can start an independent AMSOIL Dealership for under $50 and put as much -- or as little -- time into it as you want. The outstanding products offered by AMSOIL comprise a rock-solid base upon which to build your business.

·Minimal start-up fee

·No inventory requirements

·No territory restrictions

·No capital investment

·No employee expenses or requirements

The current trend in the United States is small business. Owning your own business guarantees you the freedom to work on your own terms and the opportunity to set your own goals. AMSOIL offers all the advantages of a franchise without the large initial investment. There are many advantages to the AMSOIL opportunity that you simply won't find in other business opportunities.

You can start today by following this link to sign-up now. Once you are signed up, I will contact you to help you get started.

Call Mike, Your AMSOIL Dealer 402-499-4301 for the best prices or more information.
If you want to call AMSOIL Directly at 800-777-8491 and give them referrel number 1338845.

CALIFORNIA TAKES ON THE 3,000-MILE OIL CHANGE MYTH, AGAIN

In 2008 the state of California launched a multi-channel campaign to debunk the 3,000-mile oil change myth. The state created a website, banner ads and a concentrated PR campaign in an effort to inform motorists that unnecessary oil changes are bad for the environment.

This past month the L.A. Times printed a story noting that In December 2006 Consumer Reports spoke out against unnecessary oil changes.

The 3,000-mile oil change interval is obsolete as a standard.

From its inception in 1972, AMSOIL has been the leader in performance and convenience with its 25,000-mile/one-year oil change interval guarantee, an earth-friendly alternative that you can rely on.
Go to the AMSOIL.com website to learn more about AMSOIL has the products that allow you to maximize the extended drain interval. http://www.amsoil.com/index.aspx?zo=1338845


call or email me for the best pricing at amsoildealermike@gmail.com or 402-499-4301

NEWEST AMSOIL Product!

AMSOIL OE 5W-20, 5W-30, 10W-30  Synthetic Motor Oils Formulated for Excellent Engine Protection and Performance. AMSOIL Secure Online Store


AMSOIL OE Synthetic Motor Oil is specially formulated for the longer oil change intervals recommended by vehicle manufacturers today. Its advanced synthetic technology resists chemical breakdown for maximum wear protection (and peace of mind) well beyond the traditional 3,000-mile oil change interval.



AMSOIL OE Synthetic Motor Oils help provide better wear control, high- and low-temperature protection and increased fuel economy compared to conventional oils. The oil drain interval recommendations for many of today’s vehicles extend well beyond the traditional 3,000-mile interval, some up to 12,000 miles with electronic oil monitoring systems. AMSOIL OE Oils provide excellent protection and performance for the entire length of the original equipment manufacturer’s recommended drain interval.

AMSOIL, the leader in automotive synthetic lubrication, produced the world’s first API-qualified synthetic motor oil in 1972. Trust the extensive experience of AMSOIL, The First in Synthetics®, to do the best job protecting your engine.

Purchase all your AMSOIL Products at Wholesale

Improve Fuel Economy


Formulated with friction modifiers, AMSOIL OE Synthetic Motor Oils are fuel-efficient oils that reduce friction-related energy loss. They provide better fuel economy compared to conventional, non-fuel-efficient motor oils.

Maintain Low Emissions


AMSOIL OE Synthetic Motor Oils are friendly toward modern emissions control systems, promoting proper operation of catalytic converters for optimum service life and low exhaust emissions.

Protect in All Temperatures


AMSOIL OE Synthetic Motor Oils are multi-viscosity formulations. They resist the effects of thermal breakdown, including evaporation and viscosity loss, while remaining fluid in cold temperatures for easier cold starts and fast start-up circulation.

Request information on becoming an AMSOIL Dealer

Keep Engines Clean


Fortified with high levels of detergent and dispersant additives, AMSOIL OE Synthetic Motor Oils are engineered to resist sludge and carbon deposits better than conventional oils. They promote clean operation for longer-lasting, better-running engines.

APPLICATIONS


AMSOIL OE Synthetic Motor Oils are excellent for use in all types of gasoline-fueled vehicles. They are recommended for all domestic and foreign vehicles requiring any of the listed performance specifications:

API SN, SM...
ILSAC GF-5, GF-4...
GM 6094M
Ford WSS-M2C930-A
Chrysler MS-6395N


COMPATIBILITY


AMSOIL OE Synthetic Motor Oils are compatible with conventional and other synthetic motor oils. Mixing AMSOIL OE Synthetic Motor Oils with other oils, however, will shorten the oil life expectancy and reduce the performance benefits. Aftermarket oil additives are not recommended for use with AMSOIL OE Synthetic Motor Oils.


SERVICE LIFE


In gasoline-fueled vehicles, AMSOIL OE Synthetic Motor Oils are recommended for the intervals stated by the vehicle manufacturer or indicated by the oil life monitoring system. Change oil filter at every oil change.

AMSOIL OE 5W-20, 5W-30, 10W-30  Synthetic Motor Oils Formulated for Excellent Engine Protection and Performance

Purchase all your AMSOIL Products at WHOLESALE!
AMSOIL Secure Online Store

Learn more about becoming an AMSOIL Dealer by reading this information from my website.

Why rely on someone else?

Why are you waiting for someone else to help you get out of this financial mess we are all in? I have seen the unemployment and underemployment numbers, and these two together add up to more than 25% of the workforce. Take control of you destiny and start your own business. Amsoil and Aggrand are business opportunities that make sense. Amsoil provides synthetic lubricants that can save you both time and money. You vehicles, lawn mowers, snow blowers, ATV's etc will run better and last longer. Go to http://www.huskersynthetics.com to learn more. Aggrand is a complete line of natural fertilizers that will help you grow your own survival or victory garden. Tested and proven to work for all lawn, garden and farm operations. Learn more at www.allnaturalfertilizer.com. Don't forget about my pricing special. The "Stickin' It To The Man" special pricing is helping people just like you to use our outstanding products. These are products I use myself.

REDUCE OUR DEPENDENCE ON FOREIGN OIL WITH AMSOIL

Industry tests have shown improved fuel economy of 2 - 5% in vehicles using synthetic lubricants. Many AMSOIL customer testimonials tell of even greater savings. If all cars in America used AMSOIL synthetic motor oil, gear lubes and drive train fluids, we would save enough fuel to drive to the sun and back 165 to 420 times over.* DocumentationThe numbers in this calculation were based on 1998 data on Domestic Motor Fuel Consumption by Type of Vehicle, 1970-1998.* 1998 was most recent year for complete data, but each succeeding year has seen an increase in these numbers, so it can be postulated that the numbers would actually be higher. Domestic Fuel Consumption Data CARS Fuel Consumption, All Cars 72 billion gallons 2% OF 72 BILLION = 1.44 Billion gallons of fuel consumed 5% OF 72 BILLION = 3.66 Billion gallons of fuel consumed Average miles per gallon: 21.4 miles per gallon at 2% = 30.8 billion miles (1.44 x 21.4) at 5% = 78.3 billion miles (3.66 x 21.4) How far is 30.8 billion miles? DISTANCE TO SUN = 93 million miles Round Trip 186 million miles To Sun & Back = 165 round trips if fuel use is reduced 2% 420 round trips if fuel use is reduced 5% DISTANCE TO MOON = 238,857 miles Round Trip = 477,714 miles Trips to Moon and back = 64,473 round trips if fuel use is reduced 2% 163,000 round trips if fuel use is reduced 5% TRUCKS Fuel Consumption, All Trucks = 30.8 billion gallons Documented fuel savings by switching to AMSOIL lubricants in engine and throughout drivetrain = 8.2% 8.2% OF 30.8 BILLION = 2.52 BILLION Gallons Fuel usage, average miles per gallon for over the road trucks = 6.4 mpg 2.52 billion gallons @ 6.4 miles per gallon = 16.128 billion miles that U.S. trucks would be able to travel on the fuel saved by switching to AMSOIL.This equates to 86 trips to the sun and back.(16.128 billion divided by 186 million) Or 33,760 trips to the moon and back. (16.128 billion divided by 477,714)BOTTOM LINE: AMSOIL Saves You Money * p. 640, U.S. Census Bureau, Statistical Abstract of the United States, 2000 But there is another way to reduce oil usage. AMSOIL synthetic motor oils are designed for extended drain intervals. Fewer oil changes means less oil used. Keep America on the road with AMSOIL, the original synthetic motor oil. Made in USA Know the Facts - AMSOIL Saves You Money! *Based on U.S. Census Bureau, Statistical Abstract of the U.S: 2000 No. 1049, Domestic Motor Fuel Consumption by Type of Vehicle

Experts Don't Always Know What They Are Talking About

By Ed Newman, Marketing & Advertising Manager, AMSOIL INC. Experts perform a valuable function in our modern world. Whenever we get into an argument, whether heated or as a diversion, it isn't long before we reach for a forceful quote or two from an expert. Experts strengthen our confidence in views we've chosen to defend. Experts supposedly know what they're talking about because they've got the inside track on specialized knowledge. Experts are called upon to give us the final word in matters both obscure and self-evident.And sometimes experts are wrong.Minnesota's recent governor's race is a prime example of the experts being wrong. Polls consistently showed Jesse Ventura to be running third and the pundits gave him no chance of winning. Jesse was almost always discussed in terms of whether his candidacy would hurt Coleman more than Humphrey. History shows us that misguided predictions are nothing new. In 1876 an internal memo at Western Union declared, "This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." According to Dr. Lee De Forest, inventor of the vacuum tube and father of television, man would never reach the moon regardless of all future scientific advances. In 1949, Popular Mechanics boldly asserted that "computers in the future may weigh no more than 1.5 tons." Actually, there have been a lot of embarrassed experts when it comes to assertions about computers. The editor in charge of business books for Prentice Hall in 1957 said, "I have travelled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won't last out the year." Commenting on the microchip, an engineer at the Advanced Computing Systems Division of IBM said, "But what . . . is it good for?" This was in 1968. By 1977, the chairman and founder of Ken Olson expertly demonstrated his prescience by exclaiming, "There is no reason anyone would want a computer in their home." I still remember hearing opinions of people who shared this sentiment. The entertainment industry has produced a few guffaws as well. "Who wants to hear actors talk?" said H.M. Warner of Warner Brothers in 1927. Gary Cooper, in turning down the leading role in "Gone With the Wind" said, "I'm just glad it'll be Clark Gable who's falling on his face and not Gary Cooper." And when the Decca Recording Company rejected the Beatles in 1962, their in-house experts assured management that, "guitar music is on the way out." Yeah, right. Yeah, yeah, yeah. In fact, misguided experts embarrass themselves in nearly every field of endeavor." Airplanes are interesting toys but of no military value," said Marechal Ferdinand Foch, Professor of Strategy of the Ecole Superieure de Guerre. In 1899 Charles H. Duell, Commissioner of the U.S. Office of Patents, declared "Everything that can be invented has been invented." I suppose the inventiveness of 19th century inventors left him pretty much blown away and incapable of conceiving anything new. Hmmm.If you listen around, you'll hear experts cited in our industry, too. Have you never heard any of these? "Synthetics are too expensive. They'll never sell.""Synthetics are a fad." "Oil should be changed every three thousand miles, even if it's synthetic." I suppose it does me little good to quote experts who think otherwise. Recent tests at Mobil have demonstrated synthetic motor oils with a three year, 25,000 mile life span. AMSOIL has had 25,000 mile drain intervals for 25 years, only recently introducing a motor oil inside a somewhat "normal" range, that is, 7500 miles.... which some insist is still too long. Some "experts" are saying, for example, that quick lubes will lose money if drain intervals are extended. I beg to differ. Extending drain intervals may provide an opportunity to make more money. Quick lube operators can begin to charge a premium for a high end synthetic motor oil and a lower price for conventional petroleum products. I am well aware of the fact that you can easily use this argument to discredit my views as a so-called "expert." In point of fact, I am not asking anyone to take my word on anything. What I would really like is for the industry, and you as individuals, to take an open mind approach to all these things. Listen to everything. Question everything. Get informed. Find out for yourself. I like what Joe Haggard said in his October "As I See It" column when he said that we "need to filter all the data that comes through our senses. There are a lot of gems in the flow, but a lot of garbage, too." He went on to spell out some of the criteria he uses to filter information. "Make a vow to bypass all those inputs based on greed, lust or self-enhancement at the expense of others. In short, have a strong conscience. Don't lie, cheat or steal if ever influenced to do so by others."We live in a very complicated age. You, as quick lube owners and operators, are perceived as experts by those who entrust their vehicles to you. You have a responsibility to your customers to become truly informed so that your advice is reliable and trustworthy. You certainly don't want to be numbered with those who must later eat their own words. Consider the words of those drillers whom Edwin L. Drake tried to enlist in his project to drill for oil in 1859: "Drill for oil? You mean drill into the ground to try and find oil? You're crazy." This article originally appeared in National Oil and Lube News, March 1999 If you would like to discuss how you can go one year or 25,000 miles between oil changes, call me at (877) 760-9048 or send me an email info@huskersynthetics.com. I will gladly send you some information to help you make the right choice for your situation.